Family relations limitations – in public places commentary inside the Poland mature women are have a tendency to represented while the someone working in numerous home and you can members of the family commitments, and this certainly discourages him or her regarding fighting due to their individual liberties within the brand new work ily duties and you can duties are essential for mature ladies, while issues related to professional existence be out of second strengths. Additionally, the companies aren’t in search of making use of their an older lady once the they worry one to she you will dump their employment into the purpose off relatives or roles this lady has to help you fulfil, like, a grandma or carer. Evidently which burden, in addition to the understood picture of an adult woman due to the fact guardian away from hearth and you can family, ‘s the major reason having perhaps not taking up any professional passion or taking it up in an exceedingly limited extent.
Brand new cult out of youngsters and alter – such discourse deprives adult ladies of the professional characteristics and you can depreciates the feel together with performance. The new employer favors some body young who’ll retain the times and you will who will be open to change and you may novelties. Commitment and you will experience, that are features of mature girls, was identified alternatively pejoratively while the an indication of balance otherwise stagnation.
Stereotypically, an adult girl is considered men reluctant to changes and you may a worker exactly who discovers it difficult to keep up with progressive innovation and you may comply with her or him
Worry, shame and you will humiliation – it’s considered that adult women tend to follow the exact same place of work for many years, without any possibility otherwise determination adjust or take towards the this new challenges. This means that, businesses obtain advantage on female professionals, as with the truth from employees having handicaps. They might in addition to mine her or him to see no need to purchase within their innovation.
Stagnation in an entire-time business – there is a belief certainly mature women that doing work complete-big date are ‘safe’ in their eyes. When of shedding one’s complete-time business evokes high worry rendering it impossible for the person to come across new stuff otherwise conform to the modern criteria of labour sector. In the employer’s views, adult women are an encumbrance towards the business, especially there are more affordable and a lot more versatile forms of a position one to employers can use.
Waiting around for later years – other conviction says you to adult women can be quicker beneficial to possess a good organization than the more youthful acquaintances. According to employers, mature professionals (regardless of intercourse) form a weight and you can a constraint toward organization, particularly in this new context out of adjusting so you can altering field requirements.
But not, businesses should posting a very clear message proclaiming that this community was a way to obtain possibly a beneficial professionals with a high possible
Unwelcome potential – group alter additionally the age out of Polish community would chances to have mature women to get in new labour business. It ought to be listed you to definitely companies continue to be not prepared to knowingly utilize mature ladies. It reduce him or her as the an effective ‘demographic compulsion’ consequently they are not pretty sure of need for has particularly experience otherwise loyalty.
The study of your own messages of society gathered into the semiotic 
lookup caused it to be possible to identify five head ways seeing adult womanliness, schematically displayed in the way of an excellent semiotic square in the Fig. step one. The attributes are as follows:
Independent maturity – depicting the new adult girl due to the fact a powerful individual, perhaps not succumbing so you’re able to fellow tension otherwise stereotypes. She set standards on her individual, going past relevant schemes and you can designs. The newest mature lady doesn’t experience one dictates off ‘more youthful and you may beautiful’ however, stays independent.